A campaign to promote the YouSee Live concert with Lukas Graham and the music streaming service YouSee Musik. YouSee is the largest telecom company in Denmark.
Within the first 24 hours the film was seen by more than 1,5 million people online and reaching more than 3.5 million on social media. Within the first couple of weeks. A high number taking into consideration that the total population in Denmark is less than 6 million people.
Directed by my good friend Anders Jepsen and photography by me along with Sebastian Danneborn and Dali Sandic.
Title: Lukas Graham & Friends
Director: Anders Jepsen
Photographers: Sebastian Danneborn, Troels Hansen & Dalibor Sandic
Editor: Lars Sigsgaard Berg
Agency: CP+B Copenhagen & Nobody Cph
Creative Director: Kristoffer Gandsager
Art Director: Mark Rif Torbensen & Cathrine Understrup
Project manager: Sofia Brockenhuus-Schack
Production: Sofiie Emilie Andersen
Producer: Niels Kau
Designer: Martin Klein Sørensen
Concept development: Mathias Birkvad
Extra Credits: Sofie Herskind Christensen, Christina Brandis, Valentina Merolli
& Jimmi Riise